and Purchase Decision Making: The Role of WOM impact of brand love on purchase decision making when word of mouth is mediating.
AND BRAND EQUITY OUTCOME: THE ROLE OF BRAND LOYALTY Keywords: Satisfaction, Brand Identification, Brand Love, Brand. Loyalty and Brand Missing: publication....
Publication effects satisfaction brand identification love equity outcome role loyalty - goingBowen J , Shoemaker S. Proceedings of the Consumer Brand Relationship Colloquium. In: C Hendrick , SS Hendrick eds Close Relationships.
Brand love is a relatively new subject in the marketing literature. Graduate Theses and Dissertations. RIS ProCite, Reference Manager EndNote BibTex Medlars RefWorks. Statistics are updated weekly using participating publisher data sourced exclusively from Crossref. You may already have access to this article. New York : McGraw-Hill. Please Log in to check access. Opens the author workspace Opens the author workspace b. Hillsdale, NJ : Erlbaum. Antecedents and consequences of customer—company identification: Expanding the role of relationship marketing. Environmental segmentation alternatives: a look at green consumer behavior in the new millennium.
Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless How to Make Customers Love You, Ke
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Park C , MacInnis D , Priester J ,. Targeting consumers who are willing to pay more for environmentally friendly products..